Instead ofScented laundry detergentLike scented Dreft, Tide or GainEverything baby wears and sleeps on is washed in it.
TryFragrance-free detergent
My picks: Molly's Suds Baby, Branch BasicsSmart swapKnow exactly what's safe for your family
For moms who read labels. What to buy, what to skip, and the hidden ingredients to leave on the shelf, from a mom and former cosmetic chemist.
Trusted by 100+ moms
Hi, I'm Rose
If you've ever stayed up way too late Googling whether your baby wash is safe, I see you. I've been there, and I used to formulate these products for a living.
I'm a wife, a boy mom, and a former cosmetic chemist who still reads every label out of habit. Becoming a mom showed me how confusing it is to know what's actually safe, even when you know the science. So I started sharing what I use for my own family. Not to scare you. To give you the whys, in plain language.
This isn't about being perfect, just intentional. You don't have to throw everything out. Pick one thing, swap it, and let that be enough for now. That's the one-swap rule, and it's how every change in our home started. Progress, not perfection.
Rose
Instead of this, try this
Progress, not perfection. You don't need to redo your whole home this week. Pick a room, swipe through, and start with the swap that feels doable. Come back for the next one when you're ready.
Instead ofScented laundry detergentLike scented Dreft, Tide or GainEverything baby wears and sleeps on is washed in it.Try
Instead ofPlug-ins and scented candlesLike Glade or Febreze plug-ins, Yankee CandleKeep synthetic scent out of the air baby breathes all night.
TryOpen windows and a HEPA purifier
Splurge
Instead ofPolyester crib sheetsBaby spends more hours here than anywhere else.
TryOrganic cotton sheets
My picks: Burt's Bees Baby Organic, LovedBaby Organic CottonSmart swap
Instead ofA conventional crib mattressLook for simple, certified materials where baby sleeps.
TryA certified organic or GREENGUARD Gold mattress
My picks: Newton Baby, Naturepedic OrganicSplurge
Instead ofScented baby washLike Johnson's Baby Shampoo"Fragrance" can stand in for dozens of undisclosed ingredients.
TryFragrance-free baby wash
My pick: Earth Mama Baby Wash & ShampooSmart swap
Instead ofScented wipesLike scented Huggies or Pampers wipesThey touch baby's skin many times a day.
TryWater-based, fragrance-free wipes
My picks: WaterWipes, HealthyBabySmart swap
Instead ofConventional diaper creamLike Desitin Maximum StrengthA short ingredient list you can actually read.
TryA simple organic balm
My pick: Earth Mama Organic Diaper BalmSmart swap
Instead ofScented baby lotionLike scented Aveeno Baby lotionIf you can't pronounce it, look it up first.
TryFragrance-free lotion
My pick: Earth Mama Baby LotionSmart swap
Instead ofPlastic bottlesSkip the heat and plastic combo at feeding time.
TryGlass bottles
My pick: MAM glass baby bottlesSmart swap
Instead ofPlastic pacifiersThey're in baby's mouth for hours.
TrySilicone pacifiers
My pick: MAM pacifiersSmart swap
Instead ofNonstick pansThey last for decades, so you only buy once.
TryCast iron or stainless steel
Splurge
Instead ofPlastic food storageEspecially for warm leftovers.
TryGlass containers
Smart swap
Instead ofAir freshener spraysLike Febreze or Bath & Body Works spraysCitrus peel, cinnamon, cloves. That's it.
TryA stovetop simmer pot
Smart swap
Instead ofScented candlesLike Yankee Candle or Bath & Body WorksCozy, without the synthetic fragrance.
TryNon-toxic candles
My pick: Primally PureSplurge
Instead ofAll-purpose sprayLike scented Lysol spraysCheaper, and it actually works.
TryVinegar, water and castile soap
Or my pick: Branch BasicsSmart swap
Instead ofDryer sheetsLike scented Downy sheetsReusable for years.
TryWool dryer balls
Smart swapSwipe to see more
Brands are named so you can spot them on the shelf, based on their scented or conventional versions. Formulas change, so check the current label. Find my picks on ShopMy and Amazon.
Never second-guess a swap again
Get new swaps in your inbox when I find something worth switching. Want a head start? Try the first 3 pages of the Cheat Sheet free.
Bring your baby home to products you already trust
The Dirty Dozen + every name they hide under
300+ room-by-room swaps for every budget
Your registry list, already checked
A lock screen cheat sheet for shopping
Registry pricing: $97 until Dec 1, then $147
Built for the mama who's pregnant, in the preconception stage, or switching to a non-toxic, low-tox lifestyle. Most moms tell me they're done finding new swaps or finishing their registry in an afternoon. Let's save you time. Includes a bonus hospital bag checklist, plus free updates for life.
What moms are saying
These are real messages from moms who were exactly where you are now.
I'm having my second baby and was super nervous because I just switched to non-toxic products. Your baby cheat sheet was a LIFE SAVER. My time is busy with my toddler, and my registry and what to buy was done in 1–2 hours. Thank you!
Your baby cheat sheet was so helpful!! Seriously, every mom needs this… there's so much I never knew.
Not at ALL in the overthinking category. The swap starting points with reasons satisfies my detailed girlie heart. I'm honestly considering buying the full one.
LOOOVE the cheat sheet!! Thank you so so much for this amazing resource!!
I love that you made it simple with the first five moves and three ingredients to skip. It really draws somebody in.
I'm a newlywed preparing to become a mommy and trying to learn as much as I can. Your page helps educate us tremendously.
Absolutely informative. I love it, will definitely recommend.
More guides for the whole family
For every stage after the registry: the sniffles, the first bites, the toddler snacks. Every swap comes with the why, so you're never just guessing. Save them to your phone, and every guide gets free lifetime updates.
For moms
Natural Remedy Cheat Sheet
For the 2 a.m. sniffles. What your pediatrician might prescribe vs. what I'd reach for first.
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Starting Solids
Baby's first foods around six months, without the guesswork. Built on nutrient-dense real food.
Coming soonReal food
Make It At Home
70+ from-scratch recipes for the snacks and staples you're tired of reading labels on.
View ebookLabel reading
The Ingredient Glossary
For when you're in the store, squinting at a label. 765 ingredients across beauty, food and household products, in plain language.
View glossaryHome
DIY Cleaning Recipes
A cleaner home with what's already in your pantry. Non-toxic recipes for every room.
View guideShop my picks
My Favorite Products
Skip the research. These are the things we actually use in our home, from baby snacks to everyday essentials.
Shop my listIngredients to skip
You don't have to memorize a chemistry textbook. Learn these names and their aliases, because the aliases are how they get past you. Type one in from a label, or tap a letter.
This is a small sample. My full glossary decodes 765 ingredients across beauty/skincare, food/drinks and household products.
Get the full glossaryMake it from scratch
Real food doesn't have to mean hours in the kitchen. Here's a peek at what's cooking in ours. Tap a recipe to get it in my Make It At Home ebook.
Homemade bone broth
The base for soups, sauces, and baby's first foods.
Get the recipe
From-scratch crackers
The snack your toddler asks for, minus the long ingredient list.
Get the recipe
Real-food ketchup
Everything you love, minus what you can't pronounce.
Get the recipeTried your date recipe!! It was a hit with my husband who doesn't like anything healthy!
Just made your chocolate milk, it is to die for! Thank you so much.
I made it for breakfast and will be making it again. Thanks for sharing!
Work with me
I partner with brands I'd buy for my own family: non-toxic, real-food, and made with moms in mind. I share them the way I share everything else, honestly and in plain language.
Audience
22K+ followers, mostly moms and moms-to-be who want cleaner, simpler choices for their families
What I create
Instagram Reels and carousels, Stories, TikTok, YouTube Shorts, and UGC
Brands I've worked with
CUFT (Educational Advisor), ENERGYbits, HealthyBaby & many more
Get in touch
Let me do the label reading for you
For the moms who like to be intentional. Once in a while I'll send you the swaps I'm making, the recipes we're actually eating, and the whys behind them. Like a text from a friend who already did the research.
Just getting started? Grab the first 3 pages of my Non-Toxic Baby Cheat Sheet. It's where I'd want you to begin.